The concept of ‘giving back’ and its community-shaping role, with Florin Talpes, CEO Bitdefender


Community is the foundation of any entrepreneurial ecosystem. And building a community is much like raising your kids, with the parents and the school being the most influential factors in shaping their future.

When it comes to tech ecosystems, the parents are the pioneers, the “founding fathers” in each tech field – like Bill Gates, Steve Jobs, Hewlett and Packard, Brin and Page, Mark Zuckerberg and so on.

Regarding Romania’s tech entrepreneurship sphere, the list is much shorter because the ecosystem itself is much younger. But the influence of names like Florin Talpes, Radu Georgescu or Silviu Hotaran are no less influential for the Romanian tech scene than those above are for the global community. Or they shouldn’t be.

That’s why the concept of ‘giving back’ to community is so important. “All the learnings, the experience we’ve built over the years needs to be shared with the young ones, those who are thinking of becoming entrepreneurs. I really enjoy seeing this segment growing because I think the entrepreneurs are the spine of a country’s economy”, says Florin Talpes, the CEO of Bitdefender, one of Romanian tech scene pioneers. (see more)

Agnieszka Szostak, PR Outreach: “You have to be a gamer yourself to truly understand this business”

Agnieszka Szostak 1

When it comes to independent video game developers, we are talking about extremely creative geeks, but with no marketing and PR experience whatsoever. You could say the same for a lot of tech startups, but the gaming niche is more competitive than others. It usual is for small players to compete with very large multinational studios on similar products.

“Every studio should build a PR strategy that will best fit their game”, says Agnieszka Szostak Owner at PR Outreach agency. But how to build one and implement it? How can a small, indie studio differentiate itself from tons of others out there doing almost the same thing?

We asked Agnieszka, who delivered a speech on this subject at this year’s How to Web Conference Game Development track, to tell us more about building a PR strategy for small independent game developers or studios. (see more)

Mathieu Muller, Unity Technologies: “The main tip for game developers is to think multi-platform from day one”


Think of the day you won’t need to install software on your computer to play any game. It may be closer than we expect as Artificial Intelligence (AI) gaming engines and advanced graphics are coming to our web browsers.

Beginning the next year we will be able to play more advanced games straight on the web. Developers will have the opportunity to export their content directly to the web and it will be playable without interacting with any browser plugins thanks to the upgrades of the game developing platforms.

Moreover, with smartphones and tablets becoming the de facto mobile gaming consoles, devs focus must switch to a multi-platform approach.

Mathieu Muller, Field Engineer for Unity Technologies, which develops the most popular licensed 3D game engine, delivered at this year’s How to Web Conference Game development track a presentation on how the Unity 5 platform is addressing this changes. (see more)

Marius Ursache, “Our focus is on collecting, creating and curating a legacy for virtually every human”


A very controversial startup, was called many names from ‘creepy’ to ‘revolutionary’ and received from congratulations and investment offers to death threats.

Marius Ursache, it’s CEO and co-founder is trying to build intelligent avatars based on digital data collected from people — avatars that will be able to answer questions from one’s friends, relatives or other people long after someone passes away.

From the founding of Grapefruit, a Romanian multi-awarded branding and digital agency to the idea that sparked Marius followed his quest as an entrepreneur. While constantly traveling for his projects, he ended up at Massachusetts Institute of Technology (MIT), helping Bill Aulet with his latest book. (see more)

Jens Lapinski, Techstars: “There are five things we care about: Team. Team. Team. Market. Idea”


Techstars is one of the oldest and most sought after accelerators, providing €15,000 in seed funding, intensive mentorship, and a great network of mentors and alumni for 7-10% equity. SendGrid, Digital Ocean, FullContact, Moveline, PivotDesk are some of the program’s alumni.

However startups don’t easily get accepted to one of its 13 weeks programs in Boulder (Colorado, US), New York City, Boston, Seattle, San Antonio, Austin, Chicago or London. Well, at How to Web 2014 we asked Jens Lapinski, Managing Director at Techstars why are they so selective. (see more)