How to Web Meet: Let’s start connecting

Networking is one of the main reasons we attend conferences. We go there looking for specific persons we’d like to meet, but finding them around and further connecting with them is often difficult. Not at How to Web Conference though, where we have How to Web Meet, the official mobile app developed for us by our friends from mReady.

How to Web Meet allows you to get in touch with others, set meetings, receive interests-based recommendations, check out what’s happening around and more. If you’re one of the 1000+ innovators that will join How to Web Conference 2015 this week, download How to Web Meet (now available in the App Store and Google Play), check your email (your login information will be sent to you shortly) and start networking!

Networking effectively at conferences. Tips & tricks

Networking effectively while at conferences is no easy task to do, especially for those of us who are not naturals here. How can you avoid those awkward situations, have meaningful conversations and build valuable connections with people that matter? With few days left until How to Web Conference 2015, we’re grateful that Colette Ballou, Founder & President of Ballou PR, has kindly accepted our invitation to write this guest blog post and share with us valuable insights on the matter. Follow her tips to enhance your networking experience at How to Web and beyond!

Conferences are awkward situations. You want to make the most of your time – chances are that you paid not only for the entrance fee, but also for the flight and the hotel. But why do we fail to make meaningful connections at conferences? Because we forget the perspective of the very people we are trying to connect with.

John Bernard, Mozilla: How to make your digital marketing strategy stand out of the crowd

Shaping a digital marketing strategy that breaks out of the “other” category is no easy task to do, particularly when you have budget constraints and you’re on a tight schedule. This is why we were happy that John Bernard the Director of Global Marketing, Firefox OS, at Mozilla, kindly accepted our invitation to take the stage at How to Web Conference 2015 and share his experience on the matter.

John has been leading the strategy and Go-to-Market activity for Firefox OS, mobile OS for first-time smartphone buyers that has seen successful market introductions in 46 countries since its launch in 2013. Prior to this, he held senior global marketing roles within Sony Ericsson, LG and Siemens. In 2013, John achieved the ‘UK Marketer of the Year’ award from Marketing Week magazine and he is a spokesperson within the mobile phone industry.

Friends not foes. How startups and corporations can work together to foster innovation

Contrary to the general belief, startups and corporations are friends, not foes, and there are several ways in which they can collaborate for their mutual benefit, while fostering innovation and the development of the tech ecosystem. On one hand, startups can gain from the experience and network of corporations to scale faster and take their products to the next level. At the other side of the spectrum, corporations also benefit by bringing innovation and the startup dynamics into their structure. And this is one of the reasons strategic partnerships between the two can turn into win-win collaborations.

Olaf Lausen, the Chief of Staff (of the CEO) and Business Development Director of Telekom Romania, will take the stage at How to Web Conference 2015 to share his experience on closing strategic partnerships with startups for the greater benefit. He is a business development manager with 15+ years of experience and he is in charge with New Business Development at Telekom Romania, as well as strategic projects. Olaf is a trusted advisor for startups, helping them find the support they need in the Deutsche Telekom Group, and he kindly accepted our invitation to share his thoughts on the matter and give us a sneak preview of his talk at How to Web.

From 0 to 15 million. The story of Envoy

How do you get from having a small US company as a client to being in 1500 offices around the world and raising 15 million USD in funding from Andreessen Horowitz? By identifying a problem, finding a solution and executing it right, as Larry Gadea, the CEO & Co-Founder of Envoy, demonstrates.

One of the youngest employees of Google and, later on, software engineer at Twitter, Larry was “funemployed” when he realized what a messy user experience people had when visiting companies’ offices. Said and done, he built Envoy, an iPad based visitor management product that has taken off like wildfire. With more than 1 million registered visitors, Envoy is now used in 1500+ offices worldwide, it’s available in 18 languages and it has a customer base constantly growing at a 15% rate from one month to another. It’s getting crazy, as Larry confesses, and he will join us next week at How to Web Conference 2015 to share with you his experience and the lessons learnt along this exciting journey.

Helpful is the next big thing! 5 growth hacking tips from Sujan Patel

Renowned growth hacker, marketer and serial entrepreneur, Sujan Patel has 12+ years of experience in digital marketing and hes the Co-Founder of, a tool that helps users automate and scale their content marketing strategies. He co-authored two e-books: 100 Days of Growth, which has sold over 10.000 copies to date, and Content Marketing Playbook and he kindly accepted our invitation to take the stage at How to Web Conference 2015 to share with us some of his most successful and actionable growth hacking tactics.

Before that, however, we took the opportunity to discuss with him for a sneak preview of his talk and we found out some growth hacking tips & tricks that we’re happy to share with you today.

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